Pepe Jeans Lahore opened its first retail outlet in Lahore in Vogue Tower at MM Alam Road Lahore.
Pepe Jeans is a UK high street brand, which started from selling at a weekend roadside stall in West London.
In Pakistan, Saad Javed Akram, is the entrepreneur behind the store who is also the owner of Labels in Lahore.
The store houses the label’s latest collection for men and women, which comprises a range of pastel-coloured pants, flowery playsuits, tops and jeans. Pepe Jeans is competitively priced, with jeans that range from Rs7,000 to Rs12,000, dresses priced between Rs8,000 and Rs15,000, and shirts ranging from Rs2,000 to Rs8,000.
The concept behind Pepe Jeans flagship store is based on its global store design and is a replica of the brand’s international stores. Wooden flooring, well-designed props and quirky wall displays at the shop place it at par with Pepe’s international standards.
In the last few years, urban culture in Pakistan especially in big cities has picked up the brand consciousness very fast. The new generation has good brand exposure for international brands. The Armani, Giordano, Next, Mothercare and several others have already arrived in Pakistan.
It’s yet to be seen how the brand will cater to Pakistani audience.
It was 1973, in the heart of Portobello Road Market, London. The euphoria in the air was palpable. A crowd of raucous kids arrived by subway, bus or bike from all parts of London to converge on the city’s cutting-edge clothing market in a bid to lay their hands on an elusive pair of iconic jeans which were the talk of the town! It was there in 1973 under the bridge in Notting Hill that Pepe Jeans London was born.
Today Pepe Jeans is one of the world’s leading iconic fashion brands. With a presence in 60 countries across all five continents and distributed through nearly 7000 outlets worldwide.
Massive success saw the company grow at an incredible rate and growth continues exponentially. To keep abreast of the highly competitive fashion market, Pepe Jeans needed to support their growing business with modern flexible business processes and systems.
Pepe Jeans continues to evolve its processes and systems by investigating new innovative ways of working. Birchman is working closely with Pepe Jeans to deploy the solution to the new worldwide subsidiaries of the company.
Pepe Jeans provided Kate Moss with her first-ever advertising campaign and since then, has worked with Ashton Kutcher, Sienna Miller, Alexa Chung and Cristiano Ronaldo for its campaigns. Supermodel Cara Delevingne is the face of its Spring/Summer 2015 campaign. Aptly titled ‘Made for Mischief’ Delevingne can be seen posing among London’s Somerset House Monuments.
To know more about the brand click Pepejeans