Lahore Fashion...

It's all about Lahore Fashion!


Lahore Fashion without any second opinion is definitely booming. Twenty years back in Lahore, there was hardly any brand consciousness amongst Lahoris. Now you can see fashion boutiques all over Lahore.

The good thing about Fashion in Lahore is that in the last decade local brands have made it big with their quality work. Some of them have become international names like Amir Adnan, Sana Safinaz, Junaid Jamshed, HSY, Kamiar Rokni and many more.

We see more of local quality fashion brands in Lahore than the international ones. The textile industry is also doing great job in terms of creating new designs every year.

Fashion in Lahore is actually helping Pakistan to counter the conservative image in the world and rather it is doing a good PR for Pakistan free of cost. However, the glamour & glitz world has its own pros and cons and many people have their own reservations, but whatever is done within decency limits connecting with the cultural norms should definitely be appreciated for the sake of innovation & creativity. This shows the human intellectual growth as well.

Many new stylish boutiques all over Lahore have sprung up in the recent past giving fashion another turbo boost. The new uptown generation having a wide media & foreign exposure are all warm towards such new trends.

Every second month, there are Lahore Fashion shows somewhere hosted to display new fashion merchandise The billboards and signage in Lahore can easily portray the new brands fashion culture, where larger than life images pop out to grab you and lure you (especially the women) into buying and keeping up with the new trends.

Lahore has been at advantage for fashion trends. The first major & formal venture – Pakistan Institute of Fashion Design was inaugurated in Lahore to make it a formal base for Fashion in Pakistan. So that the innovation & creativity can be introduced into local fashion trends, which Lahoris were always looking for and fully prepared.

We provide below some selected profiles of fashion designers from the domain of Lahore Fashion with some selected display of merchandise...


Maria B

Fashion designer, Maria Belal, known as Maria B graduated from PSFD (Pakistan School of Fashion Design), affiliated with La Chambre Syndicale de Parissiene (Paris). She graduated with honors securing the top position in all four years of studies.

After studying the strict Parisienne “Haute Couture” and Prêt-a-Porter courses she created MARIA.B DESIGNS (PVT) LTD, in 1999, Pakistan’s first professional fashion house. manufacturer and retailer of women’s fashion garments in Pakistan, with a large clientele in the US and Europe.

In a short span of ten years, MARIA.B has created a fashion revolution with her exquisite designing and chic image which shows in all her lines from Casuals, lawn, Evening-Wear, Westerns to Bridals.

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Sana Safinaz

Sana Safinaz are two dynamic women – Sana Hashwani and Safinaz Munir who are sisters-in-law and have now become successful creative fashion designers. They have become one of the leading and most popular fashion brands in Pakistan and abroad.

Originally, the brand was established in 1989 by Sana Hashwani and Safinaz Muneer. The brand is known for its sleek, contemporary and streamlined cuts appealing to modern women of all ages.

Sana Safinaz mostly design for Asian women. Their creations are different from Indian designers. But their designs are very intrinsic and deeply connected with the native culture.

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Kamiar Rokni

Kamiar Rokni is one of the most elegant fashion designers from Lahore as one of the icons portraying effectively Lahore Fashion. He has very individualistic  personal style  as well as his professional signature design which reflects in everything which he designs.

Kamiar with his cousin Tia Noon launched the Kamiar Rokni Design House in 2007. In the short span of just one year, the company grew to be recognized as among Pakistan’s premier fashion design houses.

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Nickie and Nina

Fashion Designers Nickie and Nina are two sisters based in Lahore. They work with a variety of fabrics and combine two or more textures in a single garment with an innovative touch. Similarly, they mix bright and subtle hues in a unique fusion of colour displaying a fine-tuned aesthetic sense. Wasli, karchob, zardozi, silk threads, precious and semi-precious stones are used in fascinating combinations to create unusual and distinctive garments.

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Check Out Some New Talent in Fashion!

Emerging New Lahore Fashion Designers



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